Introduction
In today's rapidly evolving digital world, video content is no longer just a trend — it's the new standard.
Knowing that more than 91% of internet users consume digital video every week according to the latest statitics, the importance of video in communication and marketing is now undeniable.
Whether it's a 30 second TikTok or a long YouTube vlog, video content has proven its ability to engage audiences like no other medium.
The Video Content Explosion
The reasons of this success are clear: videos are more engaging, easy to consume, and highly shareable.
Platforms like TikTok, Insta or YouTube have seen exponential growth as creators grow followers millions for some.
Nowadays influencers are not only that but also for some of them literal industry leaders who drive trends, set standards, and even giving the direction to the Platform owners.
Adam Mosseri X Marques Brownlee on the Creator’s POV interview
Businesses Embracing Video
Content creation was originally just individuals casually sharing content for their friends and loved ones, but in a few years, it really become a really minor facet of social medias.
Businesses across industries are now increasingly incorporating video into their communication strategies. Whether it's to reach customers through engaging advertisements, deliver training to employees, or showcase products in a dynamic way, video content is becoming an essential tool in the corporate toolkit.
Whether we like it or not.
The Market Opportunity
The market for video content is not just massive—it's rapidly expanding, driven by a surge in online engagement and the increasing importance of visual media in digital marketing strategies.
Globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017, Cisco — VNI Complete Forecast Highlights
Knowing that the majority of the traffic produced in the whole internet is video, it is not surprising that businesses are increasingly turning to video as a primary medium for communication, marketing, and engagement.
Given this trend, platforms like YouTube, where over 500 hours of video are uploaded every minute, have become crucial for brand visibility and customer engagement.
In fact, video content is so influential that more than 40% of consumers report purchasing products after discovering them on YouTube.
The Future of Video in Digital Marketing
The future of digital marketing is undeniably video-centric. As the consumption of video content continues to rise, businesses that fail to adapt will be left behind. By 2024, it's predicted that video will account for 82% of all internet traffic, making it clear that video is not just a passing fad but the future of online communication.
In this context, Subtile addresses a critical need by automatically generating captions for your short-form video content. Captions not only make videos more accessible to a diverse audience but also improve viewer retention and SEO, particularly as a significant portion of viewers watch videos with the sound off.
Yeah.. Believe it or not but a lot of people are just using their phone during commute without headphones and skip videos that don’t have captions. I didn’t want to believe it before witnessing it myself, but that’s a real phenomenon!
As video continues to dominate online content, tools that enhance its effectiveness, like our captioning platform, will become indispensable for businesses looking to maximize their digital reach and impact.
Conclusion
Video content is not just a trend—it's becoming an integral part of our digital lives.
For businesses and creators, embracing video is no longer optional. It's essential.
As the demand for video content grows, so does the need for tools that enhance and streamline video production. Our startup is uniquely positioned to meet this demand, helping businesses, video editors and creators in general to maximize the impact of their content with our innovative captioning solution, ensuring that their videos are not only seen but also fully understood and appreciated by all audiences.